Relay For Life of Issaquah-Marketing Lead

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Relay For Life of Issaquah is a signature fundraising event for the American Cancer Society. Composed of volunteers, the Event Leadership Team works on recruiting, event logisitics, and promoting fundraising for the fight against cancer. Training is both formal and informal, varying by position and experience of the volunteer. Time commitments vary by position. All Event Leadership Team members are expected to attend monthly Relay Rallies and Leadership Team meetings. All Event Leadership Team members are expected to raise a minimum of $100 to qualify for Hope Club.

MARKETING LEAD

The Marketing Lead creates, develops and implements marketing and publicity to raise awareness of the Relay For Life event.

Individuals in this role will be able to coordinate, prepare and implement a publicity and marketing strategy. Additionally, they will be familiar with or willing to learn how to utilize the resources, tools and resources available to promote and market the event.

-Assist Online and Social Communications Lead in cultivating relationships with contacts in media outlets and other promotional organizations.

-Plan and implement strategies for event promotion, marketing materials and resources.

-Assist Online and Social Communications Lead in messaging for online promotion.

-Provide opportunities for Event Leadership Team, Team Captains, participants and volunteers to share stories.

-Develop relationships and serve as the primary contact with media outlets and other organizations with a broad reach including newspapers, radio and television outlets, etc.

-Leverage relationships with business contacts and other supporters to promote the Relay For Life event and Event Leadership Team efforts.

-Works with the Experience Lead and Relay For Life Specialist to ensure that all marketing materials are available for the Event Leadership Team and teams in a timely manner.

-Meets monthly or bi-monthly with Experience Lead to discuss goals and progress.