Marketing Manager/Specialist

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Our organization is newly established. W.I.S.E.’s primary focus will be developing, mentoring, and re-building the women, who are seeking independence and financial freedom. That they may provide a safe, happy, and overall enriching environment for themselves and their children.

We are in need of volunteers with experience in Advertising & building Nonprofit Organization Awareness. Our goal is to provide awarness of our existence to women in need, gain the support of the community, as well as potential donor support.

The Volunteer Marketing Manager will lead and execute the marketing efforts to enhance visibility and support the mission of our non-profit organization. This role involves strategizing, developing, and implementing marketing campaigns that effectively communicate our programs, achievements, and impact to a broad audience.

1. Marketing Strategy Development:

   • Develop and implement a comprehensive marketing strategy that aligns with the organization’s goals and objectives.
   • Identify target audiences and tailor campaigns to engage them effectively.

2. Campaign Management:

   • Plan and execute marketing campaigns across various channels, including digital, print, and social media.
   • Monitor, analyze, and report on campaign performance to assess effectiveness and make data-driven adjustments.

3. Content Creation:

   • Oversee the creation of engaging and informative content for marketing materials, such as brochures, newsletters, and press releases.
   • Manage the organization’s online presence, ensuring consistent and impactful messaging across all platforms.

4. Team Coordination:

   • Recruit, train, and manage a team of volunteer marketing professionals and interns.
   • Foster a collaborative environment and coordinate efforts to maximize productivity and impact.

5. Partnership and Relationship Building:

   • Cultivate relationships with media outlets, community leaders, and other relevant organizations to enhance outreach and visibility.
   • Negotiate partnerships and collaborations that can amplify the organization’s message and reach.

6. Budget Management:

   • Oversee the marketing budget, ensuring effective use of resources and alignment with organizational financial practices.
   • Secure in-kind donations and services to support marketing efforts.

• Proven experience in marketing, public relations, or a related field.
• Strong understanding of marketing strategies and practices, especially within the non-profit sector.
• Excellent verbal and written communication skills.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
• Ability to lead a team, manage projects, and work collaboratively.

• Strategic planning and thinking.
• Creative content creation.
• Effective project management.
• Strong leadership and team-building.
• Analytical skills for campaign tracking and reporting.
• Adaptability and problem-solving.

• Passion for the non-profit sector and a commitment to the organization’s mission.
• Strong interpersonal and networking skills.
• High degree of initiative and self-motivation.
• Excellent organizational skills and attention to detail.
• Ability to volunteer time generously, with a flexible schedule to accommodate organizational needs.