Connecticut Association for the Gifted - Board of Directors Member Experienced in Public Relations

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The Connecticut Association for the Gifted (CAG), founded in 1969, is the pre-eminent parent, teacher and school resource, and legislative advocate forConnecticut’s talented and high-ability students. CAG provides families with information, resources and programs to benefit their gifted and talented children; educators with high-quality professional development; and Boards of Education with the tools to support talented students.

CAG is seeking an individual to serve as a Board member who has a hands-on background in public relations, including firsthand social media experience. The ideal candidate would possess a working knowledge of strategic marketing that includes a blend of media relations, marketing planning and advocacy. CAG desires assistance to expand its reach, awareness and membership statewide -- including further penetration into underserved communities. Also important will be cultivating and maintaining relationships with funders, legislators and collaborating organizations, as well as the ability to work at a quick pace, flexibly and nimbly. Must also possess excellent written and verbal skills.

Responsibilities to include the following:

• • Identifying and crafting stories that communicate the essence of an organization’s mission and successes
  • Collaborating with the Executive Director and Board leadership to develop and execute a comprehensive communications plan employing strategies that will broaden programmatic reach and deepen impact
  • Developing and refining "core" organizational messages to ensure consistency across all platforms
  • Identifying significant media and public policy issues that can be leveraged to support CAG’s work, and creating and implementing plans to exploit them
  • Managing messaging for ongoing promotion of major programs and developing messaging for new initiatives
  • Along with ED and officers, representing organization at public events, conferences, workshops, networking groups and media events
  • Developing and supporting relationships with CT media
  • Working with all appropriate committees including Development and Partnership, to assist with corporate/small business/like-minded organization engagement efforts
  • Serving as Executive Editor for the organization's website
  • Along with Program Coordinator, overseeing organizational response to inquiries about CAG
  • Coaching and supporting all staff and board members as spokespersons
  • Previous experience on a non-profit board is helpful

This is an unpaid (volunteer) position. To apply or for further information contact Lisa Garner at execdirector@ctgifted.org.