Social Media Manager Role & Responsibilities
This is a wonderful opportunity to work with a group of passionate, young, fun leaders who are bringing Social and Emotional Leanring, Mindfulness, Art & Meditation to education! We would love to hear from you!
- Prepare social media calendar and post to social media platform(s) daily (curate relevant content).
- Engage conversations within online communities.
- Develop and expand community and/or blogger outreach efforts.
- Help design, create and manage promotions and social ad campaigns.
We are looking for someone who can dedicate a couple days per month with SEO, strategy, monthly calendar prep, etc and then dedicate 10-15 minutes per day friending and following people who engage with our posts, and comment/ create dialogue with them. Basically spend some time growing our community by authentic engagement.
Each post on Instagram or Facebook should fall under one of the categories below:
Address urgent need
Use human centric images to connect to viewers hearts
Feature youth / impact achieved
Pictures of distressed teens to illustrate crisis/ problem
Educational facts/ stats to raise awareness
Inspire daily motivation relating to your curriculum content
Provide ways to get involved/ sponsor a school/ take action
Feature inspirational HiEQ Leaders doing the good work around the world (people who have found their purpose and give it back to the world by sharing their gifts and talents. We like highlighting other nonprofits, other individuals and other projects.)
Each post on Instagram or Facebook should directly target one of these specific audiences:
Use words/ phrases and bits and pieces from Curriculum and student playbook for written content of posts. Relate it to an inspirational quote or words of wisdom to inspire, empower people, and educate them. Call them into action and make them part of the family.Images should be cool, a bit classy and chic, but authentic, sometimes vintage looking, edgy or just minimalist design using fonts and colors. The images shift to more professional and clean when targeting teachers and parents. While teen images can be more artsy and fun. Please email us for image examples.
Responsibilities:Post once daily or at least 5 times per week.
Prep posts/ images/ text for 1 full week using UNUM app for review 2 weeks in advance.
Responsibilities:Post 1-3 times daily or at least 5 times per week.
Prep posts/ images/ text for 1 full week prior using Hootesuite app for review 2 weeks in advance.
Graphic Design Responsibilities: (Not required, but helpful. We can build small team of graphic designers under you.)
We need professional, edgy, artsy, graphic designer to use pictures and word phrases to post on Instagram and facebook related to Personal Development, Daily Inspiration/ Motivation, Art, Mindfulness, Meditation, Education, and Youth Empowerment.
We have some photos, but need the social media manager to also find their own, carefully respecting all copyright laws. We need him/her to also be able to write short inspirational, educational content for the posts that grab the audience’s attention and incite them to click through to our website or blogs, etc.
Ultimately, you will be empowering youth, and helping students to connect more deeply with themselves, each other and their communities. If this sounds like a good fit for you please contact us for more information.
Thank you, Nadine
- Marketing & Communications (Mar/Com)
- Social Media / Blogging
- Basic Computer Skills
- Interactive/Social Media/SEO
- Graphic Design
- Reading / Writing
Good Match For
Requirements & Commitment
- Must be at least 16
- 1-2 half days per month and 10-15 minutes per day