• 12 people are interested
 

Online Advertising Specialist

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ORGANIZATION: Community Empowerment Network

  • 12 people are interested

Position Summary:

The Online Advertising Specialist will work on optimizing the online promotion of community based tours into the Brazilian Amazon offered by The Community Empowerment Network (CEN). The role will manage the implementation of marketing campaign resources to promote the tour, including online community bulletin board posting, Google Adwords, blogs, other social media, and CEN sponsored events. The overall goal is executing promotional campaigns aimed at attracting customers to sign up for CEN’s community based tours into the Brazilian Amazon.

The Online Advertising Specialist may also be asked to help support the online promotion of other products sold by CEN, although currently the big push is for our tours.


** Attention spouses of H1B Visa holders - This position is a great way for you to keep your skills up to date and gain additional experience while you’re working for a good cause. **


Essential Duties and Responsibilities:

Adwords

  • Help manage the implementation of our various Google Adwords campaigns;

  • Track site traffic and search rankings using Google Analytics and report on campaign results;

  • Identify and assist the Website Content Team to implement strategies for increasing site traffic;

  • Research keywords using Google and other tools


Other Tools

  • Manage the implementation of social media campaigns

  • Assist in research of opportunities to improve online campaigns

  • Manage the implementation of promotion campaigns

  • Building relationships with peer organizations to promote tours

  • Assist in research of opportunities to promote the tours

  • Constructing copy to be used for promotion campaigns

  • Manage reporting of results of promotion campaigns


Depending upon the interest and skills of responses to this positing, we might split the duties into two positions where one volunteer focuses on Adwords and the other focuses on other tools


KSAs (Knowledge, Skills and Abilities) Needed:

  • Knowledge of online marketing campaigns and search engine optimization;

  • Experience managing marketing campaigns;

  • Clear understanding of search engine optimization, affiliate marketing and pay-per-click advertising;

  • Works well independently;

  • Ability to manage details with minimal guidance;

  • Ability to manage on time delivery of multiple tasks in parallel;

  • Familiarity with Google Adwords preferred, but not required;

  • Familiarity with social media campaigns is preferred, but not required;

  • Experience with tourism marketing is beneficial


You must be able to commit to a minimum average of 10 hours a month. This is a "virtual" team opportunity which may be performed from home or another location.


Community Empowerment Network's (CEN) operations are nearly entirely driven by the efforts of volunteers (the only exception is our Field Manager in Santarém, Brazil, who is paid under contract). We are a small organization and so lines of responsibility sometimes overlap, but this provides a terrific opportunity for volunteers to take on a variety of responsibilities and to expand their skills. See How Our Teams Work for more information.


If you are interested, please send your resume and cover note to the volunteer coordinator .

More opportunities with Community Empowerment Network

No additional volunteer opportunities at this time.

About Community Empowerment Network

Location:

1685 Grandview Place, United States, Ferndale, WA 98248, US

Mission Statement

CEN assists communities in rural areas of developing countries acquire the skills, attitudes, technology and resources to better manage their development process more autonomously and to be able to actively participate in the information society of the 21st century.

Description

The cycle of dependency which exists among poor rural communities in Brazil is a major obstacle to their self-sustained development. Due to conditions such as poor communications, lack of resources, and poor education, residents have largely relied upon others for their well-being for generations, whether it be a Patron land-owner, the government or NGOs. Regardless of how well intended these agents might be, they have different agendas then the communities and communities are at their mercy. Dependency has reinforced a feeling of helplessness where members feel that they have little or no control over their destiny. This mentality is self-sustaining and is a major obstacle for economic and social development. Communications and information technology (ICT) can be important tools to break this cycle of dependency by empowering users and communities in which they live to make well-informed decisions and take effective action. ICT access alone is not enough, though. Communities also need to develop the skills and conditions that help them put the information to use and execute initiatives in an effective manner. This feeling of empowerment and having an impact can also change the attitude from "I can't" to " I can" , thus breaking down a major obstacle to development. The methodology the Community Development Network has developed combines 3 primary components to help communities acquire skills they need to become more independent. Mentoring and Learning by Doing - A range of skills and attitudes are also critical for communities to determine and then successfully achieve their own objectives. Some key success factors include: ability to effectively interpret and manage information, community and individual leadership, negotiation skills, ability to communicate effectively with outsiders, organization skills, effective business networking, and project management. A critical mass of leaders and other members of the community also have to truly believe that they are capable of managing change and realizing their goals. In order to help communities develop these skills, the staff of Community Empowerment Network acts as mentors to communities on community-led projects so that they can learn as they do . Communities learn as they undertake projects of their own design, which are relevant and meaningful to their everyday lives. As a mentor, we help them develop methods of inquiry to explore the questions they truly care about and to encourage them to develop a sense of ownership about the project. Our role is also to help learners not only achieve their project objective, but also develop the wide range of skills which are critical for communities to effectively initiate and execute future initiatives on their own. In the process communities adopt a stronger "I can do" attitude as they witness the concrete results of their efforts. InfoCentro Comunitario Information Portal - Due to the isolation of many rural communities, they often have limited access to the data, news and other information needed to compete for resources. Internet and Computer resource access can become important tools to provide communities with information; however the generally low levels of education in the communities, inexperience with many types of information - especially in written form, are obstacles for its effective use. CEN has developed an information portal called the InfoCentro Comunitario for Amazonian project which contains information that is closely tailored with the specific health, education, civics and entrepreneurial needs and skills of the community. Please visit http://www.communityempowernet.org/infocentro/ to view the InfoCentro. Solution and idea sharing between communities with the Rede Amazonia -Many remote communities, particularly those within a region, face many similar challenges. Some communities have met considerable success addressing specific problems but due to their isolation, these solutions have not been effectively shared with others. By sharing ideas and experiences, communities have an option to relying exclusively on outside "experts" , who often bring their own agenda. Chat, on-line forums and e-mail access can help tremendously to facilitate the sharing of remote communities. We have discovered however that while electronic communication can be very effective where personal relationships already exist, it can be very challenging for people who are not accustomed to using the telephone - much less written electronic forums - to engage with strangers from communities they have never visited. By organizing periodic workshops and exchanges between leaders in communities, we have found it very effective to help communities begin a dialog with each other, which can then be maintained and broadened by electronic communications.

CAUSE AREAS

Community
Employment
International
Community, Employment, International

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Advertising

GOOD FOR

N/A

REQUIREMENTS

  • Must be at least 21
  • 10 Hours/Month

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