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VP, Director, Manager, Planner - Search Engine Marketing/PPC
ORGANIZATION: Human Health Project
Please visit the new page to apply.
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DONATE TO THIS
ORGANIZATION -
60 people are interested
Human Health Project (HHP)’s has a three- pronged foundation: Holistic Peer-to-Peer Information, Education and Support. Our objective is to empower people to manage their own health. For more information, please visit our website.
We are looking for SEM experts to manage all pay-per-click (PPC) marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google (HHP has a Google AdWords grant), Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities
- Manage, structure and optimize HHP’s AdWords campaigns Lead HHP’s Google AdWords campaign (see - Google for Nonprofits: http://www.google.com/nonprofits/products/)
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
- Help bring awareness and support for HHP's programs.
Requirements
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- BS/MS degree in Marketing or a quantitative, test-driven field
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About Human Health Project
Location:
2271 Vandalia Avenue, Los Angeles, CA 90032, US
Mission Statement
Our Mission: To drive patient-centered health outcomes by harnessing data collected by a global online community who share their treatment outcomes, enhanced by clinical evidence-based best practices
Description
Human Health Project (HHP) is a global nonprofit organization dedicated to helping individuals increase their health knowledge through the sharing of health information. HHP collects, analyzes, and shares health information to empower and inform individuals to achieve better health outcomes. Our patient-centered approach enables patients and caregivers to choose treatments based on evidence-based clinical data as well as the cumulative knowledge of the HHP community.
For more Information about HHP, please visit our website: https://www.humanhealthproject.org/
CAUSE AREAS
WHEN
WHERE
This is a Virtual Opportunity with no fixed address.
DATE POSTED
January 27, 2022
SKILLS
- Marketing Analytics
- Search Engine Optimization (SEO)
- Google Apps
- Interactive/Social Media/SEO
GOOD FOR
N/A
REQUIREMENTS
- Must be at least 18