HHP's Google AdWords Manager


Cause Areas

When

It's flexible! We'll work with your schedule.

Where

This is a Virtual Opportunity, with no fixed address.

About

About:

Human Health Project (HHP) is a global nonprofit organization dedicated to helping individuals increase their health knowledge through the sharing of health information. HHP collects, analyzes, and shares health information to empower and inform individuals to achieve better health outcomes. Our patient-centered approach enables patients and caregivers to choose treatments based on evidence-based clinical data as well as the cumulative knowledge of the HHP community.

For more Information about HHP, please visit our website: https://www.humanhealthproject.org/

Responsibilities:

Manage, structure and optimize HHP’s AdWords campaigns Lead HHP’s Google AdWords campaign Do keyword research and determine search terms to target, as well as words to avoid Design AdWords campaign, including ads using various versions of keywords and text by campaign region and schedules Write one or more versions of ad text - the actual copy that displays in the AdWords listing Test ad variations and monitor results in terms of visitors and the conversion rate to HHP members Manage HHP’s account with the AdWords Editor Analyze reports, including Acquisition Channels, AdWords Campaigns report and Quill Report with HHP’s Google Analytic Data Advise HHP’s management team on the AdWords campaign and the implications for enhancing HHP’s website Assure compliance by HHP with requirements of Google’s Ad Grants program (see - Google for Nonprofits: http://www.google.com/nonprofits/products/) Skills Google Adwords Certified (GAP) professional will be preferred Conducting Keyword Research to produce optimal Click Through Rates Monitoring progress of AdWords campaigns using various reporting tools Good knowledge of Excel, Word and Google Documents Be familiar or become familar with Google’s Ad Grants program Experience and comfort working in a collaborative environment

Skills

  • Google Apps

Good Match For

N/A

Requirements & Commitment

  • Must be at least 18
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