VP, Director, Manager, Planner - Search Engine Marketing/PPC


Cause Areas

When

Mon Feb 26, 2018 - Sun Sep 30, 2018

Where

This is a Virtual Opportunity, with no fixed address.

About

Human Health Project (HHP) envisions a world where all people have the information, skills and opportunities to lead healthy lives. HHP Programs are active and in development.

For more Information about HHP, please visit our website:
https://www.humanhealthproject.org/

Information on Programs active and in development https://tinyurl.com/HHP-Programs

Position:

We are looking for SEM experts to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google (HHP has a Google AdWords grant), Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

  • Manage, structure and optimize HHP’s AdWords campaigns Lead HHP’s Google AdWords campaign (see - Google for Nonprofits: http://www.google.com/nonprofits/products/)
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising links

Requirements

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative, test-driven field

Skills

  • Marketing Analytics
  • Search Engine Optimization (SEO)
  • Google Apps
  • Interactive/Social Media/SEO

Good Match For

N/A

Requirements & Commitment

  • Must be at least 18

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