SEO & SEM Specialist (Search Engine Marketing & Optimization)


Cause Areas

When

Fri Apr 01, 2016 - Mon Jan 01, 2018

Where

This is a Virtual Opportunity, with no fixed address.

Making Christ available to Arab Muslims worldwide.

About

Job brief

SALT ministries is looking for a volunteer to manage SALT website search engine optimization (SEO/SEM) and marketing activities.

The SEO/SEM expert will manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Develop and implement link building strategy
  • Work with the SALT team to ensure SEO best practices are properly implemented on newly developed code
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
  • SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with A/B and multivariate experiments
  • Up-to-date with the latest trends and best practices in SEO and SEM

Skills

  • Marketing & Communications (Mar/Com)
  • Interactive/Social Media/SEO

Good Match For

N/A

Requirements & Commitment

N/A

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