Social Media Content Creator

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Role Brief: Create strong content both through writing copy and selecting/editing images related to child abuse, neglect, and child protection. Find artistic content of various forms to advocate for abused and neglected children which will be shared on digital media to add variety to statistic-heavy content. A Social Media Content Creator will make it possible for Kids at Risk Action (KARA) to create fresh, cohesive content through frequent, valuable, and informative updates which attract new supporters to our landing pages on a regular basis, build deeper connections with supporters, and compel them to take further action on behalf of KARA.

Responsibilities:

• Plan a monthly content calendar for 2-3 posts to assigned social media platform each week
• Create content for 2-3 posts per week, which will include writing engaging copy and selecting an image from an image bank to edit
• Post content to social media platforms
• Monitor and respond to comments with social media content
• Increase the number of followers and engagement with social media pages
• Measure and analyze the effectiveness of social media strategy
• Suggest new and creative ways opportunities to attract followers through postings
• Identify and cultivate relationships with influencers
• Attend a weekly meeting with the social media manager and team to provide updates

Qualifications and Skills:

• Bachelor’s degree in marketing or similar relevant field
• A minimum of 2 years of experience in social media content creation is preferred
• Demonstrated ability to write successful social media content (samples needed)
• Detail-oriented, organized, deadline-driven
• Clear, precise, and compelling writing skills
• Motivated self-starter with the ability to work independently with purpose and accuracy in a fast-paced environment
• Proficient with one or all the following: Facebook, Twitter, LinkedIn, and Instagram
• Fluent in spoken and written English; able to communicate clearly and consistently
• Proficiency with Google Suite Apps such as Docs, Forms, and Sheets
• Familiarity with Slack groups and communication
• Minimum volunteer hours expected: 3 hours per week