~MKTG: Webmaster

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Position Description

• The role is responsible for designing, coding, and modifying websites, from layout to function. Strive to create visually appealing sites that feature user-friendly design and clear navigation. Analyze needs to implement Web site content, graphics, performance, and capacity.

Essential Functions of the Volunteer Position

• Audit : Evaluate and make a recommendation for a website platform.
• Site enhancements : Manage all web initiatives and site enhancements including implementation of new designs, improved website functionality, and marketing automation mechanisms.
• Site improvements and Project Management : Identify areas of the site needing immediate improvement and create a prioritized project plan and timeline to address the most critical needs. Design solutions to address improvements needed.
• Analytics: Monitor and analyze site performance (e.g traffic, conversions, time spent, navigation improvements needed, etc.). Address user complaints. Evaluate outside resources and vendors of web development services.
• Research: Research web best practices and continually review competitive websites for improvement, usability, performance, and audience value.

Required Education, Background, Knowledge, Skills, and Abilities

• 6-10+ years managing and building websites required
• Experience managing website redesigns
• Experience managing a team of UX designers and web developers
• In-depth knowledge of web design and maintenance
• Experience working in a member or mission-driven organization preferred
• Be willing and eager to proactively seek and accept help from inside and outside the organization. Able to work independently.
• Focused on the end goal (serving the underprivileged middle school girls), not the process.