Digital Marketing: Google Ads Specialist

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We're looking for a Digital Marketing: Google Ads Specialist to join our growing team!

Responsibilities:

• Strategic Campaign Development: Assist in the creation and execution of Google Ads campaigns, leveraging deep market insights and consumer trends to enhance visibility.
• SEO Integration: Integrate SEO best practices with Google Ads strategies to boost organic search visibility and support paid search efforts.
• Conduct comprehensive keyword research to inform both SEO content creation and ad copywriting.
• Keyword Research & Ad Copywriting: Conduct precise keyword research and craft engaging ad copy, tailored to audience preferences and search behaviors.
• Campaign Optimization: Continuously monitor, analyze, and refine campaign performance to ensure optimal ROI. Use analytics to improve campaign effectiveness.
• Conversion Rate Enhancement: Implement A/B testing for ad creatives and landing pages, utilizing insights to enhance conversion rates and campaign performance.
• Collaborative Campaign Alignment: Work with cross-functional teams to integrate Google Ads campaigns with broader marketing initiatives, enhancing campaign impact.

• Experience: 1-3 years of hands-on experience in Google Ads and digital marketing.
• SEO Knowledge: Strong understanding of SEO principles.
• Analytical Skills: Proficient in using analytics tools to monitor campaign performance and make data-driven decisions. Ability to translate data into actionable insights.
• Communication Skills: Excellent verbal and written communication skills. Creativity: Innovative and creative thinking abilities to develop engaging ad copy and optimize campaign creative elements.
• Collaboration: Strong teamwork skills and an ability to work effectively in a collaborative environment.