Volunteer: Social Media Manager & Communications Specialist

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Mission:
At the Latino Health Innovation Alliance, we're dedicated to transforming the healthcare conversation and redefining the narrative for Latinos across the nation. We shine a light on the untapped genius within our communities, give volume to previously muted voices, and honor our unique role in shaping America's healthcare. Our mission is to harness the transformative power of healthcare and technology to lead with innovation and equity, fostering an environment where collaborative action thrives, and local leaders are at the forefront of change. We strive to catalyze growth and innovative solutions, empowering every member of our community to live a life unburdened by health inequity.

Vision:
Our vision is a future where holistic well-being is accessible to every Latino, mind, body, mind, and community. We're building a world where health equity is a reality, driven by our own solutions. Through our collective efforts, we advocate for fair policies and foster a community where innovation and justice are the cornerstones of healthcare. We are creating a robust network where Latinos harness the power of technology to lead the healthcare evolution. Our commitment is to a future where those closest to the problem are given the opportunity to unlock the solutions.

The Position

The Latino Health Innovation Alliance (LHIA) seeks a Social Media Manager & Communications Specialist who can tell a compelling story; use art and design to engage and inspire; leverage hashtags, emojis, and GIFs appropriately and effectively; and understands how communications and digital media tools can amplify an organization’s brand and build relationships.

The Social Media Manager & Communications Specialist can engage with diverse audiences through multiple channels and is as comfortable doing so online as they are in person. Through strategic thinking and creative storytelling, the Social Media Manager & Communications Specialist will help us elevate our mission, programming, and body of student artwork, as well as authentically connect with our peer-to-peer holistic health global community.

Responsibilities

Social Media

• Manage and update the editorial calendar to reflect our marketing strategy and communications priorities
• Create, post, and share high-quality, compelling, and relevant content about LHIA, and mission-related news via social media channels, especially Instagram, Twitter, and Facebook
• Develop creative and innovative media (such as graphics and videos) to promote events, campaigns, and programs
• Design social media toolkits to engage users in amplifying our programs and campaigns
• Monitor social media accounts and interact with users
• Collect and review data to gauge and/or improve the effectiveness of social media strategies
• Research and evaluate paid digital media opportunities to increase the visibility of LHIA’s programs and campaigns
• Stay informed of the social media space and emerging content trends, monitoring for conversations, activities, and developments that may serve as opportunities for LHIA
• Lead the ideation and implementation of other social media strategies to help LHIA achieve our goals

Additional Communications

• Assist LHIA’s Founder and CEO in drafting and conducting research for blogs, emails, and other communications
• Assist LHIA’s Founder and CEO on outreach tasks to maintain and develop strategic partnerships
• Help to write general newsletters, blog posts, emails, and other targeted outreach to community members
• Assist in designing promotional materials such as program flyers and event signage
• Curate and assist in the design of publications