Relay For Life of Chesapeake Event Leadership Team

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We are seeking volunteers with 1-5 hours per week to dedicate to Relay For Life. Below is listed all of the positions we currently have open.

People Lead

The role of the People Lead is simply put, to bring the people. This critical role serves as the recruitment and engagement expert of the Event Leadership Team.

Specific tasks can include:

• Work with the Relay For Life Specialist to ensure that training of role and resources takes place.
• Assist Event Lead and Relay For Life Specialist in recruiting Event Leadership Team members.
• Assist and mentor Community Champions and the Recruitment Lead.
• Provide guidance and support in recruitment of event participants and volunteers.
• Regularly communicate with Team Ambassadors regarding event-specific information.
• Work with the Event Lead and Relay For Life Specialist to create and execute development strategies to grow the participation and quality of the event with utilization of benchmarking strategies.
• Discuss fundraising goals with the Event Leader, Fund the Cure Leader, and Relay For Life Specialist to ensure that recruitment is helping achieve those goals.
• Review recruitment benchmarks on a monthly or bi-monthly basis with the Event Leader and Relay For Life Specialist to ensure goals are being met.

Community Champions

Community champions are strong advocates for building the Relay For Life event within their communities.

Specific tasks can include:

• Recruit teams and individuals to participate in the Relay For Life event.
• Assist Recruitment Lead with survivor and caregiver recruitment.
• Assist Sponsorship Lead with sponsor recruitment.
• Assist People Lead with committee recruitment.

Team Ambassadors

Team Ambassadors are coaches and mentors to a small group of Team Captains (5-10) from the Relay For Life event. Individuals in this role serve as the main point of contact for his or her Team Captains and are an extended support for the team members themselves. They demonstrate a commitment to help teams meet and exceed their fundraising goals, utilize tools and resources, and engage in the mission of the American Cancer Society. The Team Ambassador must be flexible and adaptable to the teams’ needs for information and tools, and their role will ensure teams and participants experience personal satisfaction while contributing to our goal to finish the fight against cancer.

Youth Champion

Youth Champions are strong advocates for building youth engagement in Relay For Life within their communities.

Specific tasks can include:

• Develop relationships with and serve as the primary contact for decision makers at elementary schools, middle schools, high schools, school districts, sports groups, and other youth organizations.
• Recruit youth teams and individuals to participate in Relay For Life.
• Assist Recruitment Lead with youth survivor and caregiver recruitment.
• Work with Logistics Lead to ensure risk management measures are in place to protect youth participants.
• Work with the Entertainment and Activities Leads to ensure there are games and activities geared toward all ages at Relay.
• Work with local elementary and middle schools to host Relay Recess or Relay Field Day programs to support the community Relay For Life event.

Experience Lead

The Experience Lead develops the Relay For Life experience. They are the hospitality experts of the Event Leadership Team.

Specific tasks can include:

• Work with the Event Lead and Relay For Life Specialist to ensure that training of role and resources takes place.
• Assist the Event Lead and Relay For Life Specialist in recruiting Event Leadership Team members.
• Assist and mentor the Ceremonies Lead, Relay Activities Lead, Entertainment Lead, Logistics Lead, Online and Social Communications Lead, Marketing Lead, Luminaria Lead, Recognition Lead, and In Kind/Hospitality Lead.
• Partner with the Event Lead and Relay For Life Specialist to provide guidance and support in developing the experience, entertainment, and activities of the event.
• Partner with the Relay For Life Specialist to create and execute development strategy to grow the participation and quality of the event.
• Meet monthly or bi-monthly with the Relay For Life Specialist and Event Lead to review goals and how the Relay For Life experience can assist with recruitment and fundraising.

Entertainment

The Entertainment Lead oversees all of the entertainment that takes place during the Relay For Life event, which may include choosing the type of entertainment and when it occurs.

Specific tasks include:

• Collaborate with Ceremonies Lead and Relay Activities Lead regarding schedule of events and activities to plan and implement Relay For Life event activities.
• Meet monthly or bi-monthly with the Experience Lead to discuss goals and progress.

Ceremonies

The Ceremonies Lead oversees all ceremonies that take place throughout the Relay For Life event.

Specific tasks include:

• Plan and coordinate the Relay For Life event ceremonies.
• Collaborate with Luminaria Lead to develop and implement the Luminaria Ceremony.
• Collaborate with Relay Activities Lead and Relay Entertainment Lead regarding schedule of events.
• Collaborate with Recruitment Lead to ensure survivor and caregiver ceremonies are meaningful and impactful.
• Collaborate with Mission Lead to develop and execute motivating Celebrate, Remember, and Fight Back Ceremonies that empower participants to take action in their fight against cancer.
• Collaborate with Event Leadership Team to develop and execute Spirit of Relay ceremony.
• Meet monthly or bi-monthly with the Experience Leader to discuss goals and progress.

Logistics

The Logistics Lead is primarily responsible for providing a safe, comfortable, and seamless experience for all Relay For Life participants.

Specific tasks include:

• Organize and create implementation plan for site selection, event schedule, event layout, signage, electrical and mechanical materials, restrooms, trash and signage, tents, safety, risk management, contingency location, security, medical support, set-up and clean-up needs.
• Collaborate with Community Champions and Projects Manager to recruit and train day-of event volunteers.
• Assist with coordination of hospitality planning and execution.
• Ensure that all American Cancer Society risk management standards, guidelines, and procedures are adhered to.
• Work with the Relay For Life Specialist, Event Lead, and Experience Lead to determine appropriate vendors and to secure necessary items for logistic needs.
• Meet monthly or bi-monthly with the Experience Lead to discuss goals and progress.

Marketing

The Marketing Lead creates, develops, and implements marketing and publicity to raise awareness of the Relay For Life event.

Specific tasks include:

• Assist Online and Social Communications Lead in cultivating relationships with contacts in media outlets and other promotional organizations.
• Plan and implement strategies for event promotion, marketing materials, and resources.
• Assist Online and Social Communications Lead in messaging for online promotion.
• Provide opportunities for Event Leadership Team, Team Captains, participants, and volunteers to share stories.
• Develop relationships and serve as the primary contact with media outlets and other organizations with a broad reach including newspapers, radio, and television outlets, etc.
• Leverage relationships with business contacts and other supporters to promote the Relay For Life event and Event Leadership Team efforts.
• Works with the Experience Lead and Relay For Life Specialist to ensure that all marketing materials are available for the committee and teams in a timely manner.
• Meets monthly or bi-monthly with Experience Lead to discuss goals and progress.

Luminaria

The role of the Luminaria Lead is to promote awareness and sales of luminaria bags in honor or in memory of those who have been touched by cancer in the community.

Specific tasks include:

• Educate Event Leadership Team and Relay participants about the importance of the Luminaria Ceremony and its fundraising potential.
• Assist Ceremonies Lead in planning and implementation of Luminaria Ceremony.
• Collaborate with Fundraising Lead to host pre-event and day-of event luminaria fundraising sales and production efforts.
• Ensure that Event Leadership Team members include and consider luminaria integration in their strategy planning.
• Assist Community Champions and Team Ambassadors in their efforts to promote and sell luminaria within the community.
• Meet monthly or bi-monthly with the Experience Lead to discuss goals and progress.

Recognition

The Recognition Lead serves to ensure that all team captains, team members, volunteers, sponsors, and event participants know how much they are appreciated. The Recognition Lead works to recognize the accomplishments of all individuals regarding pre-relay events, day-of-event, and post-event using a variety of channels.

Specific roles include:

• Employ strategies to ensure that all volunteers, Team Captains, participants, sponsors, and Event Leadership Team feel appreciated.
• Plan and implement recognition materials and resources.
• Collaborate with Fundraising Lead and Sponsorship Lead to determine how recognition can help with rewarding fundraising and recruitment efforts.
• Ensure that Community Champions, Team Ambassadors, and Recruitment Lead include and consider recognition in their plans.
• Meet monthly or bi-monthly with the Experience Lead to discuss goals and progress.

Fund the Cure Lead

The Fund the Cure Lead drives the fundraising and mission education of the American Cancer Society and Relay For Life within the community.

Specific tasks can include:

• Assist People Lead and Experience Lead in recruiting Event Leadership Team members.
• Assist and mentor the Mission Lead, Registration Lead, Accounting Lead, Fundraising Lead, and Sponsorship Lead.
• Provide guidance and support in developing a strategic plan to educate the community on the mission and advocacy efforts of the American Cancer Society and Relay For Life.
• Partner with the Relay For Life Specialist to create and execute development strategy to grow the mission and advocacy connection and quality of the event.
• Meet with Event Lead and Relay For Life Specialist monthly or bi-monthly to benchmark goals and progress.

Mission

The Mission Lead’s primary responsibility is to educate Relay participants about the American Cancer Society’s mission and to engage them in activities that relate specifically to Society guidelines about nutrition and physical activity. Additionally, individuals in this role will also seek to educate Relay participants and the community about Society patient services and programs. The Mission Lead is also responsible for recruiting ACS CAN members and engaging Relay For Life Participants in fighting back through advocacy.

Specific tasks can include:

• Educate the Event Leadership Team, Team Captains, participants, volunteers and community on mission-related activities and information.
• Assist Relay Activities Lead and Ceremonies Lead to plan a powerful Fight Back Ceremony.
• Ensure Event Leadership Team includes and considers mission education in their planning.

Sponsorship

The Sponsorship Lead’s primary responsibility is to secure financial and mission support from new and returning Relay For Life event sponsors and to ensure that all sponsors are appropriately recognized and thanked for their support.

Specific tasks can include:

• Develop relationships with event-level cash sponsors, team-level cash sponsors, and in-kind sponsors.
• Develop and cultivate relationships with new event-level cash sponsors, team-level cash sponsors, and in-kind sponsors.
• Develop, cultivate, and maintain relationships with National Corporate Team Partner program members as appropriate.
• Ensure Event Leadership Team includes and considers sponsor involvement in their plans.
• Track contact information, contribution details, and recognition for donors.
• Partner with Recognition Lead to determine and plan appropriate recognition for event sponsors.
• Review sponsorship benchmarks on a monthly or bi-monthly basis with Fund the Cure Lead and Relay For Life Specialist to ensure goals are being met.

Fundraising

The role of the Fundraising Lead is to grow the Relay For Life event income through working with Team Captains, team members, and the community by providing them information and resources needed to raise funds to fuel the mission of the American Cancer Society.

Specific tasks can include:

• Work closely with Team Ambassadors to educate teams how to set fundraising goals, meet those goals, and educate on what tools are in place to assist them.
• Plan and implement fundraising workshops to ensure Team Captains and participants understand best practices for fundraising.
• Assist Event Leadership Team in educating community, teams, volunteers, and participants on fundraising activities.
• Educate Event Leadership Team and community on the American Cancer Society’s impact in the fight against cancer.
• Plan and implement strategies to aid in pre-event, day-of-event, post-event, online, and offline fundraising.
• Assist Recognition Lead and Team Ambassadors to ensure all fundraising volunteers are properly credited and recognized for their fundraising efforts.
• Assist Sponsorship Lead to ensure all event-level cash donors, team-level cash donors, and in-kind donors are properly credited and recognized for their sponsorship efforts.
• Ensure that Event Leadership Team includes and considers fundraising in their plans.
• Leverage all activities, events and entertainment as fundraising opportunities.
• Review fundraising benchmarks on a monthly or bi-monthly basis with Event Lead, Fund the Cure Lead and Relay For Life Specialist to ensure goals are being met.