The Longest Day- June 21, 2015- What are you doing on this day to End Alzheimer's?

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The Longest Day is a team event to raise awareness and funds for the Alzheimer’s Association. Held annually on summer solstice (June 21), the duration of this sunrise-to-sunset event symbolizes the challenging journey of so many facing Alzheimer’s disease. Teams are encouraged to create their own experience as they fundraise and participate in an activity they love to honor someone facing the disease. Ex: Running, baking, playing bridge, knitting, cycling, etc. The Longest Day is the Alzheimer’s Association’s second signature event and is looking for volunteers to help grow involvement and awareness for this unique event. It was established in 2012 and raised over 2 million dollars in 2014 across the United States and in five countries. This is an exciting new event with tremendous potential for growth. Be a part of the task force and help lead the way for a world without Alzheimer’s! The Longest Day Task Force will be made up of volunteers from Northern California and Northern Nevada and will meet virtually via conference call once a month for 1 hour from January - July. Task Force Responsibilities: Recruitment Recruit new teams (suggested minimum of five per Task Force member). Assist with the marketing and promotion of the event. Brainstorm a target list of potential new teams. Make phone calls, send emails and make in-person visits to prospective teams. Cultivation of new team leads. Cultivate new teams -- thank them when they register Provide ongoing support and fundraising ideas. Communicate with Team Captains on a monthly basis. Thank Team Captains for their efforts and recognize their successes. Retention Connect via email or phone (preferably) with past Team Captains. Ask them to participate again. Discuss how often and which method of contact they prefer. Ask them about their 2014 experience, what went well, what could improve. Provide ongoing support and fundraising ideas as needed. Thank Team Captains for their efforts and recognize their successes. Supportive Role Prepare and send out hand written thank-you notes upon registration and post-event. Research prospective teams online. Gather information for prospective teams and share with the Team Task Force. Send emails to prospective team leads. Links: The Longest Day Website The Longest Day Video