PR & Media Director

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This position is responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal.

General Requirements

Must have excellent written, oral, and interpersonal skills. Must be highly organized and a self-starter. Strong multitasking ability required, as well as the ability to meet deadlines. Must pay tremendous attention to detail. Special events and community outreach activities often occur in the evenings and on weekends, so candidates must be available to keep a flexible schedule. Dedication to embodying the mission of Girls Rock Dallas and developing programs that carry out the mission.

Familiarity with Microsoft Office, Google Apps/docs/gmail preferred. Experience conducting online research. Reliability and punctuality are a must. Interest in music, feminism, social justice, and cultural issues a big plus.

Flexible schedule, Monday-Friday, approx. 3-5 hours weekly, possibly more during summer camp, with occasional meetings and events on evenings and weekends. (Mandatory Meeting once a month from January-April; Mandatory Bi-Monthly Meetings in May-July)

To apply, please fill out the Core Application.

Duties:

• Responsible for establishing an Internet presence for public relations campaigns.
• In charge of GRD’s social media and online presence which includes the management of Facebook and Twitter.
• Responsibilities include managing each social media channel by updating the accounts with relevant articles, videos and blogs , maintaining a consistent corporate voice throughout all communications and responding thoughtfully to inquiries or complaints that arise from social media correspondence.
• Coordinate media interest and ensure regular contact with target media and appropriate response to media requests.
• Acts as the organization’s representative with the media.
• Coordinate the appearance of all print and electronic materials, such as letterhead, use of logo, brochures, etc.
• Ensure that the organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
• Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.

Qualifications:

• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Demonstrated successful experience writing press releases, making presentations and negotiating with media.
• Excellent written and verbal communication skills.
• Technical knowledge and understanding of social media platforms, metrics and tracking.