Volunteer as a "Social Media" manager for a nonprofit

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G Kennedy Foundation is seeking a volunteer to lead our Social Media efforts. This individual will have a passion for community outreach and leading Social Media efforts. The successful candidate will create and manage multiple social campaigns to grow our "fan" base, create awareness of our efforts, and to drive significant fundraising.

• Manage Social Media marketing campaigns and day-to-day activities including:
  • Curate relevant content to reach the audience most likely to support GKF
  • Write or manage editorial content and calendar
  • Monitor, listen and respond to prospects in a "Social" way while cultivating leads and financial support
  • Conduct online advocacy and open stream for cross-promotions.
  • Develop and expand community and/or blogger outreach efforts.
• Become an advocate for the Foundation in Social Media spaces, engaging in general industry or topic dialogues and answering questions where appropriate (prospects not customer dialog).
• Monitor trends in Social Media tools, applications, channels, design and strategy.

Qualifications

• Possesses knowledge and experience in the tenets of traditional marketing.
• Demonstrates creativity and documented immersion in Social Media.
• Experience sourcing and managing content development and publishing.
• Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to Non Profit work.
• Exceeds at building and maintaining fundraising relationships, online and off.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of "Search and Social".