Media Relations Manager

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Position Title: Media Relations Manager

Posting Date: 03/2014

Position Reports to: President and CEO

How to Apply:

Please email the following documents to hr@ivychild.org:

-Most current resume/CV

-Cover letter

-Three references stating their names, affiliation/organization, email, phone number

-Work samples/portfolio (PR & Media writing, other writing samples etc).

Ivy Child International is looking for volunteer Media Relations Manager to enhance an emerging non-profit and our cause.

Company Overview:

Ivy Child International is an emerging, Worcester, Massachusetts-based nonprofit working to improve children’s mental health and well-being through our mindfulness health education programs (creative yoga, meditation, music, and art).

"Helping Each Child Achieve Their Best" - Ivy Child International enhances the social and emotional well-being of children by recognizing their multicultural needs, using education and positive psychology as a uniting force to inspire resilience and leadership.

We encourage and enable families to participate in the growth of their child and strive to be a leading resource for caregivers, educators, and community organizations to receive guidance and instruction on creating a healthy child-centered environment.

Position Summary:

Develops and maintains a proactive media relations program, dispensing newsworthy information to the media, Ivy Child International community and to the public. Works with president, external media and other contacts to advance the visibility and goals of Ivy Child International and disseminates pertinent news regarding Ivy Child International history, stories, programs, special events and general information. The media relations manager scouts and researches story ideas, develops relationships with journalists and member of the Ivy Child International community and places stories and commentary to ensure that Ivy Child International key messages reach intended publics and oversees systems to assure organized, reliable media relations function.

Essential Duties and Responsibilities:

• Work closely with the president to develop story concepts and writes compelling press releases, public service announcements and media advisories to place in local, regional and national news media; plans and executes a hometown publicity program.
• Collect, compile and maintain media contacts list/database.
• Send media kits, press releases and pitch stories to appropriate media outlets.
• Communicate promptly and effectively to requests for response, research, quotes, photos, interviews and information from media contacts; gathers answers through communication with colleagues, usage of historical/archival material, or outside sources.
• Writes and edits material for news media, Ivy Child International publications, the website and other audiences; ensures photographic coverage for publicity and publications and assists in advertising creation and placement.
• Collect, compile and maintain media clip archive; responsible for monitoring all press clippings and information sources for Ivy Child International-related stories.
• Collect, compile and disseminate Ivy Child International calendar of events and website calendar to internal and external audiences.
• Assist president in annual planning and budgeting and operates within approved budget.
• Develops and maintains current media expert list, publishes to the website and promotes to the media.

Qualifications:

Bachelor’s degree in Journalism, English, Communications or related field. A minimum of 3-5 years experience in the field of public relations, community relations or professional writing required. Very strong writing skills and superior interpersonal communication skills needed. Mastery of rules of grammar essential. Must be highly organized and able to multitask and work within deadlines.

Salary:

-Presently this is an unpaid volunteer position.

Working conditions/Physical Effort:

This position can be both virtual and on-site; if you are located in the metro-Boston/Worcester area there will be instances when you would need to meet with your supervisor in-person in order to go over current/future projects and tasks.