Relay For Life of Pacifica needs Volunteers to Help with Publicity!

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Relay For Life is the American Cancer Society’s signature fundraising activity. It is an overnight, team event where each community comes together for one day and one night to honor cancer survivors and their caregivers, to remember those we have lost, and to fight back against a disease that takes too much from too many. Teams of approximately 8-15 people commit to raising $100 each and take turns walking or running relay-style for 24 hours. We are currently seeking volunteer to help with the planning and implementation of our 2014 event in Pacifica.

Relay For Life of Pacifica needs Volunteers to Help with Publicity. Responsibilities include:

• · Retain and recruit committee volunteers to help with event promotion and marketing through grassroots forums, social media platforms, and public media channels.
• · Collaborate with Co-Chair to plan and set goals for event publicity.
• · Be an expert on event promotion and marketing materials/resources.
• · Cultivate relationships with contacts in media outlets and other organizations with a broad reach.
• · Leverage kick-offs, team meetings/rallies, fundraising workshops, bank nights, event days, and wrap-ups as media partner recognition opportunities.
• · Work with other committee volunteers to identify volunteers and community members who have directly benefitted from the Society’s advocacy efforts, and identify those who are willing to share their stories in person, in writing, and/or with the media.
• · Ensure that all other committee volunteers are considering event promotion and marketing in their plans.
• · Plan and execute high-quality photo and video opportunities.
• Ensure that all publicity volunteers/contacts know how much they are appreciated.

For more information, please contact Michelle Regalo at 510-460-8515 or michelle.regalo@cancer.org.