CONFERENCE COORDINATOR

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Job Purpose: Markets the conference theme and outcomes, by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.

Duties: Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.

• Tracks vendors and exhibitors by analyzing and entering sales, expense, and new business data.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
• Supports national coordinator and CEO by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Updates job knowledge by participating in conference calls, researching other conferences, attending training meetings, reading trade publications.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Skills/Qualifications: Excellent communication, writing, solicitations and closing deals, Direct Marketing, Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning, Financial Skills