African Library Project
Open Board Positions 2017
The African Library Project (ALP) changes lives book by book by starting libraries in rural Africa. Our grassroots approach mobilizes U.S. volunteers, young and old, to organize book drives and ship books to a partner library in Africa. Our method makes a concrete and personal difference for children and adults on both continents.
We work with our African partners to create small sustainable libraries in Botswana, Ghana, Lesotho, Malawi, Sierra Leone, and Swaziland. Our model provides many benefits for the U.S. too, including greater knowledge of Africa, leadership opportunities for young Americans, recycling of books, and many books donated to American organizations (those not appropriate for Africa). Our model is scalable and, while already making a significant difference, it has the potential to do much more.
We have helped develop over 1700 libraries in 10 years!
We are looking for board members who have one or more of the following skills/experience:
- Social Media Director
- Marketing/PR Director
- Development Director
- Operations Director
- Technology Director
- Website Director
We are a lean, volunteer-based, non-profit organization. Our Board of Directors consists of talented, energetic professionals who volunteer their efforts to bring millions of wonderful books to children who have none. Our monthly board meetings are working sessions, filled with laughter, camaraderie, and lots of potluck food. We are candid, rigorous, and serious about making a difference, yet we are light-hearted with each other at the same time.
Our ideal board member will have a passion for Africa and literacy, and we prefer board members with experience in Africa. As a board member you will be responsible for one primary area (see specific position descriptions below). In addition, as part of our working board, you will participate in making decisions around both strategy and direction of the organization and then execute those decisions with the help of other volunteers. Each board member is expected to make a personally significant financial donation yearly and to participate in fundraising. Our CRM database is Salesforce, and we would prefer if you have experience using the system, but it is not required.
Time Commitment: 10-20 hours/month. You are required to attend our monthly board meetings in person. They are held on the second Saturday of every month from 9am-noon in Portola Valley; the remainder of your volunteer time can be scheduled at your convenience.
Social Media Director: The book drive organizers (our "community") are the bread and butter of ALP. We have found that being active and leveraging social media has been one of the best ways to keep our community engaged (and become recurring book drive organizers), and to share success stories to encourage our new book drive organizers. We are looking for someone who will engage with our growing community to get them to organize another book drive and/or make a donation, and to get them to share our posts with their networks to recruit their friends. You would work with the Communications and Marketing Directors to keep a steady flow of content to our existing platforms which are: Facebook (5,000+), Twitter (2,000+), Instagram , YouTube , and Google +. You would also help find ways to get past and present book drive organizers to follow us on social media (only a small percentage do), growing the size of our audience online. Your objective will be to syndicate social content to build community among existing book drive organizers donors and find new, first time book drive organizers and donors. Ideally, you have experience using social media in a professional capacity.
Marketing Director: You will help us tell our story and the many amazing stories emerging everyday from Africa and our book-drive organizers. You will use paid and content marketing with the goal of recruiting new book drive organizers and donors. You would manage our existing Google AdWords account and guide us as we try and evaluate other paid marketing (in January 2015 we tried our first paid ad aside from Google AdWords and paid facebook posts). In addition, you will distribute our press releases and get our stories out in print and on digital platforms where our target market congregates (e.g. parent, teacher, librarian blogs or websites). You would work with the Communications and Social Media Directors in accordance with our communications calendar. Your objective will be to develop outreach programs to find new, first-time book drive organizers and donors. Ideally you have experience with SalesForce, SEO, Google Analytics, public relations, and/or content marketing.
Work with the ALP board in providing reports and support on all things Salesforce. Working with all other committees such as MarComm, Operations, and Fundraising in order to explain the capabilities of Salesforce and how it interfaces with their roles. For example, we have a donation page on the website, this links to Salesforce and then move into Quickbooks. Salesforce is also used as a CRM and we use it for marketing analysis in order to better target book drive organizers. It is the current repository of all things ALP. It is the tool we use in order to match library applications with book drive organizers (our volunteers who collect books for libraries) and to track shipments. The SalesForce Director needs to understand the capacity and capabilities of the software and how to leverage its current capacity to improve efficiencies within the organization.
- Public Relations
- Marketing & Communications (Mar/Com)
- Interactive/Social Media/SEO
Good Match For
Requirements & Commitment
- 10 - 20 hours a month