 CSR in 2012 |
| 5 resolutions for the New Year |
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| By Casey Brennan, Marketing & Insights Manager |
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| Where will your CSR and employee volunteering program be this time next year? What happens in 2012 is completely up to you, so we presented some CSR resolutions to help you plan for your most sustainable, responsible and impactful year yet. |
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| From setting realistic goals to evaluating results, from being a good example to making a true commitment to transparency, 2012 is your year to take your employee volunteer program to the next level. |
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| Read VolunteerMatch's 5 CSR resolutions for 2012. |
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| From the Trenches |
| Our pro bono success story |
| If you clicked on the link above, or have visited our blog recently, you may have noticed that we’ve got a cool new look! Updated colors, some great drop shadowing, and high-tech buttons in the sidebar that link you to VolunteerMatch’s great employee engagement resources. |
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| But the best part about our blog face lift is that we got it done by professional designers and coders for free – pro bono. VolunteerMatch was lucky enough to be chosen as a nonprofit grantee for the Discovery Impact: Creating Change pro bono marathon. |
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| An impressive team of designers, copywriters and developers were dedicated to giving us the best volunteering blogs out there (they also worked on our blog for social change organizations, Engaging Volunteers). |
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| Check out the new look of Volunteering is CSR and see firsthand the impact of pro bono. |
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| Save the Date |
| Join us for the 2012 Client Summit |
| No matter the approach to CSR or volunteer engagement, we’re all partners in building strong connections between good people and good causes. |
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| Once a year, the VolunteerMatch Client Summit brings together our clients and partners to share insights that will strengthen each of our individual CSR communities. In a sense, the event helps bridge our CSR community of knowledge. It is the only event focused on the unique challenges of our corporate partners, promising the chance to connect, educate and inspire! |
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Date: May 17-18, 2012
Location: San Francisco, CA
Keynote: Carol Cone, Global Vice Chair, Edelman Business + Social Purpose |
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| For up-to-date information, check out volunteermatchsummit.org. |
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| This event is invite-only and reserved for VolunteerMatch clients. Want to get involved? We’re recruiting sponsors! Contact Casey Brennan for more information. |
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| Webinar Recap |
| Using Facebook for cause marketing |
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| By Jesse Fineman, Communications Intern |
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| Everyone knows that Facebook -- with 800 million active users -- is where people spend much of their time on the Web (28% log on before even getting out of bed!). |
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| Many companies and their nonprofit partners are still figuring out the best way to get these users involved, but for some the experimentation has paid off. |
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| For our December Best Practice Network webinar, we invited Megan Strand, Director of Communications at Cause Marketing Forum, to share findings from her recent whitepaper, “Facebook and Cause Marketing: Truths, Tips and Trends from Pioneers.” |
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| Learn strategies and best practices for using Facebook for cause marketing campaigns. |
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